My Story

Hi, I am Ahmad Misto.

For over 29 years, I've been at the forefront of driving success for education and business institutions across the MENA region growing multiple businesses into multimillion-dollar ventures.
On a MISSION to help individuals and institutions thrive in the digital world.

I’m an Established Consultant, Speaker, Master Trainer, Digital Marketing Strategist, and Sales Enablement Expert. As the first Arabic 'Certified Coach' in Influence & Persuasion globally serving as “Cialdini Institute MENA manager”, I am committed to effectively addressing your challenges in both daily life and work.

This commitment propelled my journey, leading me to participate in the most important international conferences and secure exclusive representations for the region.

While developing tailored solutions for clients, I deepened my knowledge in business growth, successfully propelling businesses into multimillion-dollar ventures, reaching milestones of 2, 3, and even 11 million dollars. This track record laid the foundation for my expertise in business growth until 2019.

A new challenge

Then, It All Changed

In October 2019, the Lebanese crisis took place, followed by pandemic which hit me really hard. I lost all my contracts and most of my savings, since Covid disrupted industries and changed the way we buy and sell.

A new start

I Had To Do Something!

I had to figure out a new way to transform my value & extensive experience in the Edtech industry into an online service that I could sell.

I spent my time researching, studying and acquiring certifications in Sales Enablement, Digital Marketing and Business Coaching.

I was searching for a new sustainable business model that allows to productize one's knowledge and value, profitably and predictably.

And then it came

Made Simple Courses & Mistopreneur

I launched my first online group consulting course, School Enrollment Made Simple, and it was a bigger success than I anticipated. I later decided to publically share the same proven processes, tools and techniques I've used to succeed through Mistopreneur.

MISTOPRENEUR is my innovative & sustainable Business Model built around YOU. It’s a life-changing ONE-STOP-SHOP, an action-oriented path through which you’ll Productize your Value and Launch it Online SO you will be Financially Independent WITHOUT being marketing, sales, or tech-savvy in just 90 DAYS.

“ I am grateful for who I am today: The result of a long journey in which I learned from every single person I met ”

And while it is hard to write down all my life's ups & downs, following is a brief about the most important stops that shaped my professional profile.

Lebanon, Eduware

1994-1998: Started as a programmer then a trainer then an account sales manager.
1998-2005: ICT Director & Technology Integrator - Rawdah High School (4 branches).
2005: Managed “Beydoun Awning Business”. Opened 3 new branches – Signed exclusivity with LAMDA-LEVENTIS, Greece - Increased sales by 40%.
2006: Started my first entrepreneurial business with “Express Travel Agency”. Decreased Omra-Hajj trips costs by 50%.
2007-2012: Eduware Sales Manager. As an INTRAPRENEUR, I partnered with many Edtech solution providers like: Ncomputing & Netsupport.

1994-2012

KSA, EDUARABIA

Eduware Arabia Country manager to serve the Saudi market.
Led a team of 15 professionals.
Best Achievement: Connect 17 schools, 14000 students, Trained 1200 academic & administrative Staff. Instant administrative & accounting data consolidation & reports accessed remotely via tablets.

2013-2015

KSA, Muhannad Holding

CEO at Muhannad Holding where I bundled Eduware systems with HMH products.
Best Achievement: Promote eLearning through Samsung tablets, which elevated HMH portal usage in KSA to the 2nd rank after the USA (previously 5th). Achieve a 60% business growth, reaching 11 million dollars in revenue.
Attended most Edtech events around the world & was Keynote speaker in some of them (in UK-FRANCE-GERMANY & the MENA region)
Awarded by HE Dr. Ahmed Al-Issa, Saudi Minister of Education (Feb 2017)

2015-2018

Lebanon, ModernED then BridgeED

Appointed as HMH distributor for the Levant & GCC region (expect KSA & UAE).
Achieved 3M dollars in sales in just 7 months.
Sold ModernED to TAHSEEN KHAYAT GROUP then Establish BridgeEd Co which I own & run now.

2018-2020

SPS - IAPPD - SalesH2o

2020: Joined SPS with Sales Guru Ali Thiab & many business leaders with a mission to positively promote the sales profession throughout the region.
2021: SalesH2o country manager - President of SPS 1st annual meeting in Turkey.
2022: IAPPD country manager -President of SPS 2nd annual meeting in Jordan.

2020-2022

My Online Business

Launched my professional website
Launched the Mistopreneur Initiative
Launched my School Enrollment Made Simple Coaching Program.
January 2023: Sales Enablement Certified Expert
June 2023: Certified IAPPD Master Trainer
July 2023: Ethical Influence Practitioner
July 2023: The 1st Arab to become a Cialdini Certified Professional
September 2023: The first and only Arab to be a 'Cialdini Certified Coach' in Influence & Persuasion worldwide.
September 2023: President of SPS 3rd annual meeting in Georgia.
November 2023: Launched my “Business Growth Made Simple” coaching program.

2023

USA/UK/MENA, Cialdini Institute

January 2024: Cialdini Institute MENA Manager
Launched my Sales Enablement Made Simple Course

2024